The Irish Development Education Association (IDEA) is the national network for Development Education in Ireland and a leading voice for the sector. IDEA represent over 70 members involved in the practice, promotion and advancement of Development Education in formal, non-formal and informal settings. Together they work to strengthen Development Education in Ireland and to raise awareness of the crucial role it has to play in achieving an equal, just and sustainable future.
Internally, IDEA had recognised that it was the right time to refresh their brand. Accessibility was a key concern. The brief required that all information on site is easy to find, simple to scan, and useful – particularly on the services and landing pages. So the challenge was set: build a clean, clear, convenient and responsive digital experience for people hoping to access development education services in Ireland.